The New FAZE Website has LAUNCHED!!!

What's up y'all?

The purpose of this blog entry is to inform you of the new FAZE website -http://www.fazeapparel.com/. What are you waiting for, go check that out?!? Also, while you're there grab some of that FAZE gear because FAZE is more than a brand, it's a mentality. Stay Fearless and Zealous people. 'Til next time...I'm out.

Slap Chopp'd N Screw'd

You gotta love those infomercials. It's a guilty pleasure for most of us. Enjoy people!!!

A Fearless Sneak Peek

What's up y'all?!? As I mentioned before, we've been hard at work preparing that hot shit for y'all and ultimately perfecting our craft. As the old saying goes, 'Good things come to those who wait'. For all the supporters that have been patient with FAZE, I've decided to bless y'all with a little treat...or teaser I may add. Try not to salivate too much. This FAZE hoody is schedule to be released in the Fall. Stay tuned because we'll also be releasing some new items in the coming weeks. Stay Fearless and Zealous people!!!

"A Lesson On Drugs...Some Shit Just Shouldn't Be Fuck'd With"

This entry doesn't have anything to do with fashion or Faze in general but it was on my mind so I thought I would share it with you y'all. This may be old news to some but it's definitely new to me. Okay, enough anticipation building. Do y'all know the rapper Big Lurch from Texas? He did a lot of collaborations with Bay Area rappers, such as RBL Posse, Rick Rock, E-40, Yukmouth, and the list goes on. Y'all may remember the below collaboration with the Frisco's rap legends, RBL Posse



Well, Big Lurch was high on PCP one night and ate a girl's lung and intestines because he thought the devil was inside her. How crazy is that shit?!? As a result, he is now serving a life sentence in prison. I'm not condoning drug use by any means but if you're going to smoke your weed or drink your drank do your thing but some drugs just shouldn't be fucked with. Especially, PCP if you're going to be hallucinating and doing crazy shit like that. In the end, a young life (in this case two young lives) is wasted because of poor life decisions. Take care of yourselves my people and be Fearless and not foolish. I'll leave y'all with the actual news broadcast of the Big Lurch incident.

"Back On Our Bullshit"

Shit, I can relate to my man Busta Rhymes when he coined that phrase. Sorry for the little hiatus y'all but them Faze Boys have been busy in the lab getting that hottness ready for the streets. It's been a crazy couple of weeks which included conducting interviews in search of local pattern-makers, trying to communicate with overseas producers, getting stores lined up, you name it and we've had our hands in it. But be patient with us y'all because I promise you won't be disappointed.

All of that hard work doesn't go unnoticed with our supporters. Check out our feature on The Fresh Stock - http://www.thefreshstock.com/. And while you're there subscribe to their newsletter because they feature the hottest brands of the urban fashion scene. Step ya clothing game up!

Faze Gettin' A Lil Weird?!?

Faze Apparel was at the 10th Annual How Weird Street Faire in San Francisco last weekend. This event has become a fixture in the City over the last few years and is a benefit for world peace. We can't be mad at them, any that promotes a positive cause such as world peace we're all for.

As for the specifics of the faire, it featured ten blocks of art, ten stages of music, various performances, vendors from around the world, non-profit organizations, exotic food and drinks, and much more. The event also introduced something known as a MAGIC STICKER, which gives back to the community for supporting the faire. If you missed this event this year, make sure you check it out next year. Stay FAZE'd Out People.

More info on the event can be found at - http://www.howweird.org/

Who is Faze Apparel???

You may not know Faze Apparel or have ever heard of it before but you soon will. I bet you're asking yourself, "Who is Faze Apparel?" This is my opportunity to offer a glimpse as to what is Faze Apparel. Before I do so, let me first detail the city in which it calls home - San Francisco, CA. San Francisco is a city known for its diverse culture (to say the least), its unique artistic spin on life, its rich history, its world renown landmarks, its political ideologies, and so on and so on. I can go on for eternity describing one of the most visited and most desired cities in the world - San Francisco. I think now is a perfect time to offer an analogy to explain our connection to 'The City', as it is often called. San Francisco is the womb whereas Faze is its fetus. We seek nourishment from our city, in terms of knowledge and experience and we ultimately live life through our city because without it we wouldn't exist.

Founded in 2006 by 3 San Francisco college grads, Faze Apparel is 'The City's brand'. The word 'Faze' is an acronym for Fearless And Zealous Everyday. Additionally, the word 'faze', as defined in a standard dictionary, means to "disturb the composure of" something. For beginners, the name itself is like a double-edged sword because it offers two meanings in one name. Our brand embodies the name because we intend to disturb the composure of the fashion industry (our competition, more specifically) in a fearless and passionate manner. But Faze Apparel is more than just its name. We are a conscious clothing brand that uses cultural themes with harmonious color schemes. When I say ‘conscious’ this is consciousness in the sense that our supporters are putting significant thought in the clothes that they decide to put on and are conscious of the actual message that is being conveyed on our designs. Conscious and cultural themes are manifested in every design. Whether it be the 'Trees' design, which pays homage to the immigrants that built this country or the 'Party Time' design, which honors an aspect of Mexican culture, 'The Day of the Dead'.

If there's one thing I want you all to take away from this blog posting, it would be that Faze Apparel is more than it's name AND more than a brand. Faze is a mentality that can result in a movement. If you're not living everyday of your life fearlessly and zealously then what kind of life are you living? Stay FAZE'd out people!!!

More info about Faze Apparel and purchases can be made at our official website - http://www.fazeapparel.com/

Thank you for your time