Wednesday, May 6, 2009

Who is Faze Apparel???

You may not know Faze Apparel or have ever heard of it before but you soon will. I bet you're asking yourself, "Who is Faze Apparel?" This is my opportunity to offer a glimpse as to what is Faze Apparel. Before I do so, let me first detail the city in which it calls home - San Francisco, CA. San Francisco is a city known for its diverse culture (to say the least), its unique artistic spin on life, its rich history, its world renown landmarks, its political ideologies, and so on and so on. I can go on for eternity describing one of the most visited and most desired cities in the world - San Francisco. I think now is a perfect time to offer an analogy to explain our connection to 'The City', as it is often called. San Francisco is the womb whereas Faze is its fetus. We seek nourishment from our city, in terms of knowledge and experience and we ultimately live life through our city because without it we wouldn't exist.

Founded in 2006 by 3 San Francisco college grads, Faze Apparel is 'The City's brand'. The word 'Faze' is an acronym for Fearless And Zealous Everyday. Additionally, the word 'faze', as defined in a standard dictionary, means to "disturb the composure of" something. For beginners, the name itself is like a double-edged sword because it offers two meanings in one name. Our brand embodies the name because we intend to disturb the composure of the fashion industry (our competition, more specifically) in a fearless and passionate manner. But Faze Apparel is more than just its name. We are a conscious clothing brand that uses cultural themes with harmonious color schemes. When I say ‘conscious’ this is consciousness in the sense that our supporters are putting significant thought in the clothes that they decide to put on and are conscious of the actual message that is being conveyed on our designs. Conscious and cultural themes are manifested in every design. Whether it be the 'Trees' design, which pays homage to the immigrants that built this country or the 'Party Time' design, which honors an aspect of Mexican culture, 'The Day of the Dead'.

If there's one thing I want you all to take away from this blog posting, it would be that Faze Apparel is more than it's name AND more than a brand. Faze is a mentality that can result in a movement. If you're not living everyday of your life fearlessly and zealously then what kind of life are you living? Stay FAZE'd out people!!!

More info about Faze Apparel and purchases can be made at our official website -

Thank you for your time

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