Wednesday, December 29, 2010

"The Life" - FAZE Apparel Spotting

Check out the homie Big Rich sporting the FAZE "Don't Cross Us" tee in his new video, The Life. Stay FAZE'd out my people!! We also have some exciting stuff on the horizon. Stay tuned...

Tuesday, November 30, 2010

"Built To Last"

"Built To Last" is the new album and documentary that was released today by San Francisco's very own, Big Rich. Go out and buy a copy or two (or three) of the album because it's FIRE and it's available now on iTunes. Make sure you go support local talent because all we got is us. Get on that ASAP!

Saturday, November 27, 2010

FAZE Bringing Heat to These Cold Winter Shows

Pick up some FAZE at these upcoming Winter shows just in time for the holidays: Chillin Productions and Unique LA

We will also be offering new, never before seen, items and current designs in new colorways (in limited quantities) at these shows. Be the first to get your hands on this new FAZE heat. We hope to see y'all there!!!

Sunday, November 7, 2010

The Official Video For "Black And Orange"

San Francisco stand up! Below is the official video for the new Frisco anthem, "Black and Orange." Also, check out Big Rich rockin' the FAZE Bomb Squad tee in the video.

Sunday, October 24, 2010

Black And Orange Pride!!!

Congrats to the San Francisco Giants for making it to the World Series! Let's bring the trophy home boys. To show your black and orange pride, go pick up these hot FAZE items at

What are you waiting for?? Go show that San Fran spirit in a FEARLESS way! Oh yeah, Halloween is right around the corner so sportin' that black and orange goes hand and hand with the season. I'll also leave y'all with this hot song by some legendary San Fran artists. Until next time, stay FEARLESS and ZEALOUS my people!

Sunday, October 3, 2010

A Night In "Day-Go"

What's up folks?

As some of you may know, those FAZE Boyz we're recently in San Diego to take part in the THREAD Tradeshow. We had a fuckin' blast! What's not to love about San Diego or "Day-Go" as some people may call it? The weather, the beaches, the women, the nightlife, are just a few things to love about the city. It also reminds me a little of the SF Bay. This was the first time our brand got the chance to meet the folks of Day-Go but we definitely felt the love and support of the residents (and visitors). Believe me, San Diego will see FAZE again in the near future. For all of our supporters at home that didn't get a chance to make it to the show, this video is for you. Enjoy. Until next time, stay FEARLESS and ZEALOUS my people!!!

Monday, September 20, 2010

Johnny Flay At His Finest!!!

Good evening class,

We're now entering the Fall season and that means class is back in session. I hope you all enjoyed your Summer break but now it's time to get back to business. Also, I hope you all have been using the swagg recipes that I've been gracious to share with you all during past semesters. There's plenty of folks out there starving for my famous swagg recipes, so I hope you've been kind enough to give back and pay your debt to society. Well, enough of me rambling about the significance of my world-renown dishes, let's kick this class into full gear. I'm not sure if your appetite can withstand the ass-kicking I'm about to lay on it but try to hang in there. I was always told, "What doesn't kill you makes you stronger!"

The following ingredients are required for the first dish:

1. The Messenger's Filet Mignon - To begin this dish, you want throw in the FAZE Messenger tee in a hot pan with salt, pepper, basil, and olive oil. Next, chop up some Asics Corrido, throw it in the pan and let it simmer. The dish should have a lovely texture at that point. Now, sprinkle in the Truckstop Beanie by Burton. You're almost done students...hang in there! To complete the culinary masterpiece, pour on some of the Moment Watch by Flud and a pair of dark blue denim jeans. You may ask, "Why do you call it the Messenger's Filet Mignon?" The reason why is that it should be delivered like a message to that whole in your face called a mouth...I thought you knew?!?

The following ingredients are required for the second dish:

2. Pork Chops with Black and White Salsa - Make sure your taste buds are at full attention before starting this dish. To start, put some of the FAZE Respect tee in a pot and add some garden seasoning. The next step is to chop up the Puma Sky High Vulc Sneakers and toss it into the mixture. Next, throw in a dash of the black and white FAZE fitted hat. You're cookin' with the best now! To conclude the dish, sprinkle in the Flud Exchange Watch, a solid black jean, and throw your creation in the oven for a short period of time because it's already hot as is. The main course is now served!

The following ingredients are required for the third dish:

3. The Orange Infused Zebra Cake - Ooh wee! This is one of Johnny Flay's favorite swagg dishes. You know you must be a special class if I decided to share this one with you. First and foremost, before beginning this dish make sure you're mentally prepared. All set? Okay, let's begin. To start this swagg dessert, blend in the FAZE Bombsquad tee until it gets nice and creamy. Now, powder on the Supra Suprano onto the creamy concoction. Next, cut thin slices of the black and orange FAZE fitted hat and throw it into the mix. I guarantee this dessert will be delightful! Lastly, toss in the The Private Watch by Nixon, some khaki cargo pants, and put the dish in the oven for a few minutes. Once you take it out the oven, make sure you let it sit for a few more minutes because it'll definitely be hot!

The following ingredients are required for the fourth dish:

4. The Coast-to-Coast Soufflé - The inspiration for this last dish comes from that coast-to-coast love and my undeniable sweet tooth. Considering that this is the last dish for this evening's class, let's finish this off with a bang. Begin this dish by pureeing the FAZE Bombsquad tee and pouring it into a baking pan. Next, sprinkle in the Nike Dunk High Premium SB. Now, mix in the New York Knicks Team RS 59FIFTY Hat by New Era. The next step is to pour in the Grass Roots Scout Belt by LRG. To conclude this dish, throw in some black denim jeans, place the baking pan in the oven for a few moments and wait until the soufflé becomes fluffy and moist. Enjoy!

All of the above ingredients can be found at the following places:

Thanks for attending my culinary class today folks. I hope you all are ready to put the necessary work in to excel this semester. As I mentioned before and I'll mention again, if you have any swagg recipes that have FAZE as the staple ingredient, please feel free to submit them. I know they won't be as swaggalicious as mine but hey it's worth a shot right? On that note, class is now dismissed. Until next time, stay FEARLESS and ZEALOUS my people!!!

Monday, September 6, 2010

Meet the Newest Members of the FAZE'd Out Family!!!

What's up folks?

I would like to take this time to introduce our latest editions to the FAZE line-up. You've seen the sneak peek now check out the full length feature! Without further ado, we have the FAZE Bomb Squad, Biker, and Respect tees available NOW at Go get yours ASAP. Until next time, stay FEARLESS and ZEALOUS my people!!!

Wednesday, August 25, 2010

A FAZE Boy Visits the Land Down Under

FAZE is so hot right now, it’s even scorching baby kangaroos and koalas. FAZE’s very own designer spent some time creating thunder down under in New Zealand and Australia. It took all the fearlessness and zealousness to do some of the crazy sh*t those Aussies do: walking on a platform 328 meters above ground, swimming in glowworm caves, boxing kangaroos, climbing red rocks and swimming with sharks. Check out FAZE’s brush with wildlife and death below.

Friday, August 13, 2010

A Fearless Sneak Peek: End of Summer Edition...

Summer is coming to a close but those FAZE Boyz are still bringing that heat. How is this possible? The answer is simple...when the Sun doesn't shine those 8 Boltz are a perfect replacement...hahaha. For all our FAZE'd out folks out there, I wanted to share with you a little something we got on deck. Get ready to get your hands on these hot items when they're available at Hang tight because they'll be online in a matter of days. Until next time, stay FEARLESS and ZEALOUS my people!!!

Tuesday, August 3, 2010

Faze in FAZE

Check out the latest video from the rapper, Faze, from So Cal aptly titled "Luv My Steez". Faze is one of FAZE Apparel's sponsored artists that definitely sports that FAZE mentality on his sleeve (literally). The tee that he's sportin' in this video is the Gorilla tee and it can be found on our website - Get your hands on some FAZE gear today and go download our steez'd out partna Faze's free mixtapes at the following link - Until next time, stay FEARLESS and ZEALOUS my people!!!

Monday, July 19, 2010

FAZE's Action Packed Weekend

What's up y'all?

I hope all our supporters are FAZE'd out and living life to the fullest. I just wanted to share our weekend experiences with y'all. Those FAZE Boyz were a part of a very important event in the San Francisco on Friday. The name of the event was Fashion Fights AIDS, which was put on by very passionate and caring folks to benefit the AIDS Walk. It was a great experience for your boys and we got a chance to see other fashion designers showcase their wares...and beautiful models of course. The organizers of the show did a hell of a job putting on the event and pulling in a large, yet diverse crowd. Check out some footage from the show below.

On Saturday, we were invited to private party put on by the folks at Studio 92. The event took place at the Vitamin Water Socialclub, which I never knew existed until that day, and featured live performances by one of FAZE's sponsored artist Stevie L., Erk the Jerk, and R.O.D. Project. Oh, did I mention that there was free alcohol and Vitamin Water all night?? I'm just sayin' though...LOL. This was a star-studded event and the peeps in the building definitely dressed the part. Check out the video below. Well, that's all I have for you guys. Stay tuned for future FAZE happenings. Until next time stay FEARLESS and ZEALOUS my people!!!

Saturday, July 10, 2010

Who Dat, Who Dat???

In the world of music videos, busty video chicks, iced out jewelry, and tight whips sitting on deuce pluses are the norm. I love music videos but the ones that seem to have a lasting impression on me are the ones that beg to be different. After all, music videos and music in general is an expression of art. Would it be out of the ordinary for a Hype Williams directed music video to be on the same level (artistically) as a Salvador Dali painting??? I say no but many will challenge me on that opinion.

The latest video by J. Cole, 'Who Dat', is one of those videos that bleeds originality and has been the standout amongst other rap videos out there. The video is also a good fit for the song, which is not easy to do because I've seen many people screw this up. For those who don't know J. Cole, he is Jay Z's newest artist on the Roc Nation label. The boy is ill because he doesn't only rap but he's also a dope producer. You have to be mult-faceted in the rap game these days (i.e. Drake who raps and sings) to make an impact. Just being a sick lyricist will no longer cut it in this highly competitive music industry. Well, peep this hot video and look out for J. Cole!!!

Sunday, June 27, 2010

THREAD Show Recap

What's up y'all?

First of all, I would like to say thank you to all those who came out to the THREAD Show to kick it with your boys. This was our first THREAD Show but our supporters made us feel right at home. We really enjoyed ourselves at the show and this definitely won't be the last time that we'll be at THREAD. I would also like to thank all of the THREAD staff who worked tirelessly to promote and put together the event. They even featured us in a runway show! Well, enough about me writing about the show check out the video below. This is especially for our supporters that weren't able to make it. Until next time, stay FEARLESS and ZEALOUS my people!!!

Monday, June 14, 2010

Shows and Stores Galore

What's up my people?

I hope all is well and I wish you all happiness and health. I didn't want to keep anyone in the dark, so I've decided to inform you of a few developments regarding the brand/movement. First off, I'm please to announce that we've been added to another store (*applause*). This store happens to be located on the opposite coast, Brooklyn, New York to be exact. "Spread love that's the Brooklyn way.." that boy B.I.G. said it best. The new store is called Chouchounette and it's located on 3410 Church Avenue, Brooklyn, NY 11203. Check them out online as well - Also, peep some flicks of the store below.

On another note, make sure you check the FAZE Boyz at work this Saturday at the Thread Show. Some of our designs will also be featured on a runway show at the event. All the show details are located below:

Date: Saturday, June 19, 2010
Time: 11:00am - 6:00pm
Location: The Concourse Exhibition Center
Street: 635 8th Street
City/Town: San Francisco, CA

Last but definitely not least, I have to leave you with a fucked up clip of the week. The moral of the story is identify your true friends and being hated on is inescapable. Until next time, stay FEARLESS and ZEALOUS my people!!!

Sunday, May 30, 2010

FAZE Apparel's Lookbook!!!

What's up y'all?

Go check out FAZE Apparel's first and latest lookbook at the following link - I already gave y'all the recipes with the latest edition of Johnny Flay, now go cop the newest FAZE to complete the meal! What you waitin' for...I know you're starvin'. Until next time, stay FEARLESS and ZEALOUS my people!!!

Also, check out this video by that boy Curren$y...he bringin' fire very much like those FAZE Boyz. Get with us and get with him...don't sleep on us!

Wednesday, May 19, 2010

Catch FAZE At Urban Couture This Weekend!

What's up peepz?

It's going down this weekend at Urban Couture show. Those FAZE boyz will be in the building, so be there! All the show details are below. We'll see y'all at the function.

Date: Saturday, May 22, 2010
Time: 11:00am - 11:00pm
Location: Jack London Square
Street: 70 Washington Street
City/Town: Oakland, CA

Sunday, May 16, 2010

Johnny Flay Introduces His Spring And Summer Cuisines!!!

Hello class,

Culinary professor, Johnny Flay, is back in the building! I've arrived just in time for the Spring and Summer swagg recipes to wet your taste palate. I hope you're ready because the following dishes are infused with an abundance of taste, culinary style, and of course SWAGG! Now sit back, relax, and enjoy my culinary greatness. Once again, if you have swagg recipes that you feel rival mine, please bring it on because I love squashin' my competition. And remember the staple ingredient for any swagg recipe is FAZE.

The following ingredients are required for the first dish:

1. The Fantasy Greek Salad - To being this dish, throw in a generous amount of the new FAZE FAntasiZE Tee...don't be modest people, pour it on thick. Next, chop up some Nike Air Max '90 2009 and sprinkle it into the delectable salad. Now, dice up the Casio G-Shock Glide Watch and cover the salad. At this point, you'll notice that the salad somewhat resembles a Claude Monet painting. What I mean by this is that it's bustling with color...don't be afraid of color people! To complete the salad, top it off with fresh slices of the Mishka Heatseeker II Belt on some light blue jeans. This is the perfect dish for any hot Spring or Summer day.

The following ingredients are required for the second dish:

2. The Last Meal for Humanity - Before beginning this meal, you truly have to psych up like this is the last meal for man-kind. To start the meal, you want to saute the new FAZE Humani-Tee until it's golden brown. Next, you want to boil the Nike Air Max 90 Premium - Shagmeister Pack for about 30 minutes. Once it's done boiling, throw in the sauteed Humani-Tee. Remember, time is of the essence because this is the last meal for humanity. After those two items are combined, mix in the New Era Yankees Pop-Tonal Cap. This dish is absolutely delightful! Lastly, stir in the Freshjive Loreno Belt and some black cargo shorts. Dinner is served and humanity is saved!!!

The following ingredients are required for the third dish:

3. The Boss's 5 O'clock Special - You have to approach this dish with a 5 O'clock shadow and a gut full of testosterone because only true bosses can stomach this dish. The weary and weak please exit the building. For those that remain, this dish involves color. To be a true boss that is a master of swagg, you must learn how to embrace color...point, blank, period! Every boss's special must use the new FAZE Boss tee and this one is no exception. Once you've slowly roasted the Boss tee, throw in a dash of the Puma Blaze of Glory. This is truly swaggnificent!!! Next, sprinkle in a taste of the Mosley Tribes Patterson Sunglasses. To complete the Boss's Special, toss in some diced Mishka Heatseeker II Belt and some black denim jeans. Now you're the boss of all bosses!

The following ingredients are required for the fourth dish:

4. Flay's Angel Hair Pasta - You must be light-hearted before attempting to conquer this dish. To begin, boil the new FAZE Chosen tee with a touch of salt and olive oil. After about 20 minutes, drain the Chosen tee. Next, fry up some Creative Recreation Cesario Lo Sneakers in separate pan. Once the Cesario Lo's are crisp and cooked to perfection throw them in the pot with the drained Chosen tee. The next step is to pour on the Flud Exchange Watch. I know the delicious aroma is unbearable. To complete the pasta, sprinkle in some grated Benny Gold Scout Belt and some black or light blue denim jean shorts. Can't you feel all the weight that was just lifted off of your heart?!?

The following ingredients are required for the fifth dish:

5. The Monster Snake Cake - I'm a sucker for desserts and I hope you are too. This next dish is really the monster of all desserts. Begin this dish with the new, hot, white FAZE Humani-Tee. Toss in some minced Supra Vaiders. Next, mix in the Supra Site New Era Cap. You can also substitute that last ingredient with the FAZE black and teal fitted hat. The last step is to powder on some Aviator Black Frame Sunglasses with some grey or black denim shorts. Your sweet-tooth has been served!

The following ingredients are required for the sixth dish:

6. The Black and White Chocolate Cheesecake - I have another dessert that will soothe your tastebuds. This dish will conclude today's class, so I hope you all took good notes. Who doesn't love cheesecake?!? Well, this one you'll savor for your entire life. To start, blend the new FAZE Fortress tee with the Asics Alton until it's nice and creamy. Next, throw in the Meister Superstar Watch - Hybrid into the mixture. After this step, toss in some melted FAZE black and white fitted hat and some black cargo pants. Add this to the mix, place it in the oven for 30 to 40 minutes, take it out, and then let it cool for 15 minutes. Get a fork and taste the cheesecake. Doesn't it just melt in your mouth?!?

All of the above ingredients can be found at the following places:

Thanks for attending Johnny Flay's culinary class. I chose to share my swagg recipes with you today, so please use them to master the Spring and Summer seasons. As I mentioned earlier, if you have any swagg recipes with FAZE as the staple ingredient, please submit them. You and everyone else knows that they won't top the master - Johnny Flay but it doesn't hurt to give it a shot. Until next time, stay FEARLESS and ZEALOUS my people!!!